Who Spend More on Children’S Education: “I” Or “We”?
Three studies showed that interdependent self-construal induced more parental education spending than independent self-construal, and this effect was reversed when parent’s failure was primed. Further the moderating role of failure on self-construal effect was mediated by parental identity salience.
Lingjiang Tu and Yinlong Zhang (2012) ,"Who Spend More on Children’S Education: “I” Or “We”?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1111-1111.
Lingjiang Tu, University of Texas at San Antonio, USA
Yinlong Zhang, University of Texas at San Antonio, USA
NA - Advances in Consumer Research Volume 40 | 2012
A Meta-Analysis on the Endowment Effect in Experiments
DANIEL SUN, University of Calgary, Canada
The "Healthy=Lighter" Heuristic
Nico Heuvinck, IESEG School of Management
Yi Li, Macquarie University
Mario Pandelaere, Virginia Tech, USA
Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires
Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada