Status By Association
We demonstrate a “status-by-association” effect wherein guests of a VIP often experience the same (or more) status than their sponsor who pessesses real status. Further, this effect is moderated by the ambiguity of the true identity of the status holder, and the guest’s social distance from the VIP.
Brent McFerran and Jennifer Argo (2012) ,"Status By Association", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 209-212.
Brent McFerran, University of Michigan, USA
Jennifer Argo, University of Alberta, Canada
NA - Advances in Consumer Research Volume 40 | 2012
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Crystal Reeck, Temple University, USA
Lee Byung, Columbia University, USA
Eric J Johnson, Columbia University, USA
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Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA
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