Dynamic Co-Creation: Moving Beyond Foucault to Understand the Ideological Field of Parenting

Data from eight depth interviews reveal a dynamic formation process of parental ideology, contrasting sharply with previous mechanistic conceptualizations. The hegemonic discourse of therapeutic culture commodifies familial relations and parental know-how, bringing the parent-child relationship into the market. Both endorsements of and resistance to the discourse grant it legitimacy.



Citation:

Alexander S. Rose, Robin L. Soster, Kelly Tian, and Randall L. Rose (2012) ,"Dynamic Co-Creation: Moving Beyond Foucault to Understand the Ideological Field of Parenting", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1110-1110.

Authors

Alexander S. Rose, University of Arkansas, USA
Robin L. Soster, University of Arkansas, USA
Kelly Tian, Deakin University, Australia
Randall L. Rose, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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