Dynamic Co-Creation: Moving Beyond Foucault to Understand the Ideological Field of Parenting

Data from eight depth interviews reveal a dynamic formation process of parental ideology, contrasting sharply with previous mechanistic conceptualizations. The hegemonic discourse of therapeutic culture commodifies familial relations and parental know-how, bringing the parent-child relationship into the market. Both endorsements of and resistance to the discourse grant it legitimacy.


Alexander S. Rose, Robin L. Soster, Kelly Tian, and Randall L. Rose (2012) ,"Dynamic Co-Creation: Moving Beyond Foucault to Understand the Ideological Field of Parenting", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1110-1110.


Alexander S. Rose, University of Arkansas, USA
Robin L. Soster, University of Arkansas, USA
Kelly Tian, Deakin University, Australia
Randall L. Rose, University of South Carolina, USA


NA - Advances in Consumer Research Volume 40 | 2012

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