A Meta-Analysis of Nonverbal Accuracy Outcomes in Consumer Research Settings

This meta-analysis quantitatively summarizes the literature on the relationship between nonverbal accuracy and consumer response in retail and service settings. In addition, this meta-analysis explored several potential moderators of the relationship between nonverbal accuracy and consumer response (i.e., domain, type of nonverbal cue decoded, channel of nonverbal cue, etc.).



Citation:

Susan Andrzejewski (2012) ,"A Meta-Analysis of Nonverbal Accuracy Outcomes in Consumer Research Settings", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1137-1137.

Authors

Susan Andrzejewski, Franklin & Marshall College, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making

Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium

Read More

Featured

‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding

Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway

Read More

Featured

Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice

Ernest Baskin, Yale University, USA
Nathan Novemsky, Yale University, USA
Robyn LeBoeuf, Washington University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.