The Mere Presence of Money Motivates Goal Achievement

Even though there is speculation that the purpose of money is to enhance personal goal pursuit, to the best of our knowledge, there is no prior research that empirically tests whether people reminded of money are goal-directed or simply motivated. We test this research question with five studies.


Gülen Sarial-Abi and Kathleen D. Vohs (2012) ,"The Mere Presence of Money Motivates Goal Achievement", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 795-795.


Gülen Sarial-Abi, Koç University, Turkey
Kathleen D. Vohs, University of Minnesota, USA


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


Scope Insensitivity in Debt Repayment

Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA

Read More


Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More


The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy

Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.