The Mere Presence of Money Motivates Goal Achievement

Even though there is speculation that the purpose of money is to enhance personal goal pursuit, to the best of our knowledge, there is no prior research that empirically tests whether people reminded of money are goal-directed or simply motivated. We test this research question with five studies.


Gülen Sarial-Abi and Kathleen D. Vohs (2012) ,"The Mere Presence of Money Motivates Goal Achievement", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 795-795.


Gülen Sarial-Abi, Koç University, Turkey
Kathleen D. Vohs, University of Minnesota, USA


NA - Advances in Consumer Research Volume 40 | 2012

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