Personal Death-Thought Accessibility: a Mediating Mechanism Between Self-Esteem and Risky Consumer Behaviors?

Research investigating the relationship between self-esteem and mortality salience provides initial evidence that self-threats increase accessibility of death-related thoughts. We focus on the nature of those thoughts and investigate whether self-threats enhance accessibility of thoughts related to one’s own death or death in general, bearing important implications for marketing communications.



Citation:

Sandor Czellar, Charles Lebar, Christian Martin, and Russell H. Fazio (2012) ,"Personal Death-Thought Accessibility: a Mediating Mechanism Between Self-Esteem and Risky Consumer Behaviors? ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1128-1128.

Authors

Sandor Czellar, University of Lausanne, Switzerland
Charles Lebar, HEC Paris, France
Christian Martin, University of Lausanne, Switzerland
Russell H. Fazio, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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