A Typology of Crowdsourcing Participation Styles

What motivates individuals to participate in collective creativity and what ends do they seek? What are different motives for participating? We propose a typology of participation styles through a study of two prosumption communities: Threadless.com and Montreal Couture. We then provide guidelines for managers who wish to implement a crowdsourcing project.



Citation:

Eric Martineau and Zeynep Arsel (2012) ,"A Typology of Crowdsourcing Participation Styles", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1118-1118.

Authors

Eric Martineau, Concordia University, Canada
Zeynep Arsel, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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