Reducing Eating Motivation By Intensifying Prior Temptations

Three studies manipulated temptation intensity of a temptation during exposure by means of either a low level construal or hot imagination manipulation. Intense temptation episodes reduced subsequent motivation to eat as measured by either explicit or implicit (saliva) motivation measures for adults and young girls but not for young boys.


Cara de Boer and Siegfried Dewitte (2012) ,"Reducing Eating Motivation By Intensifying Prior Temptations", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 198-202.


Cara de Boer, University of Leuven, Belgium
Siegfried Dewitte, University of Leuven, Belgium


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market

Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton

Read More


Corporate Social Responsibility and Dishonest Consumer Behavior

In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA

Read More


Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?

Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.