How Sadness Signals Danger of Over-Indulgence

We investigate how two factors that normally contribute to indulgent food consumption—indulgent environmental cues and the experience of sadness—can actually lead to increased healthy food consumption when experienced concurrently. We find that this ironic effect is specific to sadness and driven by an increased sensitivity to potentially over-indulging.


Anthony Salerno, Juliano Laran, and Chris Janiszewski (2012) ,"How Sadness Signals Danger of Over-Indulgence", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 198-202.


Anthony Salerno, University of Miami, USA
Juliano Laran, University of Miami, USA
Chris Janiszewski, University of Florida, USA


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip

Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA

Read More


Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision

Jaeyeon Chung, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Yanyan Li, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Former User Experience Researcher at Airbnb

Read More


Personal Budgeting: Does It Work?

Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.