Consuming the Cyborg
A substantive gap in extant consumer-technology interaction literature stems from the latter’s focus on technology that is external to the body. This study addresses this gap by exploring the lay discourses in response to an actual lived instance of a man-machine hybrid. Our findings contradict futurists’ extant optimistic predictions.
Arundhati Bhattacharyya and Richard Kedzior (2012) ,"Consuming the Cyborg", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 960-961.
Arundhati Bhattacharyya, York University, Canada
Richard Kedzior, Bucknell University, USA
NA - Advances in Consumer Research Volume 40 | 2012
R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual
Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong
G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA