Macroeconomic Threat Increases Preference For Mainstream Products
We propose that macro-economic threat increases the preference for mainstream products. When individuals are exposed to macro-economic threat (versus a non-macroeconomic threat or no threat), participants evaluate mainstream products more favorably and are more likely to choose to consume mainstream versus fair trade products.
Stacey Finkelstein and Kimberly Rios (2012) ,"Macroeconomic Threat Increases Preference For Mainstream Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 195-197.
Stacey Finkelstein, Columbia University, USA
Kimberly Rios, University of Chicago, USA
NA - Advances in Consumer Research Volume 40 | 2012
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