Monetary Incentives and Pro-Social Behavior in Idea Co-Creation

Using an online based choice experiment, we show how monetary incentives greatly influences consumers’ behavior in idea co-creation. Three different aspects play a key role in how monetary incentives are perceived, namely the amount of monetary incentives offered, the organizational form of the host and the type of task.



Citation:

Christoph Ihl and Alexander Vossen (2012) ,"Monetary Incentives and Pro-Social Behavior in Idea Co-Creation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 941-942.

Authors

Christoph Ihl, RWTH Aachen University, Germany
Alexander Vossen, RWTH Aachen University, Germany



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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