Monetary Incentives and Pro-Social Behavior in Idea Co-Creation

Using an online based choice experiment, we show how monetary incentives greatly influences consumers’ behavior in idea co-creation. Three different aspects play a key role in how monetary incentives are perceived, namely the amount of monetary incentives offered, the organizational form of the host and the type of task.


Christoph Ihl and Alexander Vossen (2012) ,"Monetary Incentives and Pro-Social Behavior in Idea Co-Creation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 941-942.


Christoph Ihl, RWTH Aachen University, Germany
Alexander Vossen, RWTH Aachen University, Germany


NA - Advances in Consumer Research Volume 40 | 2012

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