Monetary Incentives and Pro-Social Behavior in Idea Co-Creation

Using an online based choice experiment, we show how monetary incentives greatly influences consumers’ behavior in idea co-creation. Three different aspects play a key role in how monetary incentives are perceived, namely the amount of monetary incentives offered, the organizational form of the host and the type of task.



Citation:

Christoph Ihl and Alexander Vossen (2012) ,"Monetary Incentives and Pro-Social Behavior in Idea Co-Creation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 941-942.

Authors

Christoph Ihl, RWTH Aachen University, Germany
Alexander Vossen, RWTH Aachen University, Germany



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship

Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University

Read More

Featured

A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA

Read More

Featured

Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior

Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.