A Framework of Narrative Persuasion

We develop a framework to organize narrative persuasion research, exploring the relations between input variables (e.g., narrative format) to primary (e.g., emotion) and secondary (e.g. self-referencing) mediating processes, to persuasion-related outcome variables (e.g. attitude change). We also incorporate relevant moderators (e.g. need for affect).


Anne Hamby, Kim Daniloski, and David Brinberg (2012) ,"A Framework of Narrative Persuasion", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.


Anne Hamby, Virginia Tech, USA
Kim Daniloski, University of Scranton, USA
David Brinberg, Virginia Tech, USA


NA - Advances in Consumer Research Volume 40 | 2012

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