The Effects of Social Relationships on Narrative Persuasion
Our research examines how loneliness affects whether consumers are persuaded by narratives. Three studies explore contrasting hypotheses that lonely consumers are more likely to be transported due to the need to create human connections or less likely due to their inability to relate to stories focused on human interaction.
Jing Wang and Jennifer Escales (2012) ,"The Effects of Social Relationships on Narrative Persuasion", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.
Jing Wang, University of Iowa, USA
Jennifer Escales, Vanderbilt University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana
J10. Transnational Consumer Lifestyle
zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK
Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions
Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis