The Effects of Social Relationships on Narrative Persuasion
Our research examines how loneliness affects whether consumers are persuaded by narratives. Three studies explore contrasting hypotheses that lonely consumers are more likely to be transported due to the need to create human connections or less likely due to their inability to relate to stories focused on human interaction.
Jing Wang and Jennifer Escales (2012) ,"The Effects of Social Relationships on Narrative Persuasion", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.
Jing Wang, University of Iowa, USA
Jennifer Escales, Vanderbilt University, USA
NA - Advances in Consumer Research Volume 40 | 2012
The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy
Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA
P10. Omission Bias in the Gain vs. Loss Domain
Jen H. Park, Stanford University, USA
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
Ran Li, Chinese University of Hong Kong, China