Narratives in Cancer Prevention: a Review of a 10 Year Research Program
Participants viewed either a narrative or information format video regarding breast cancer. The narrative video was better liked, enhanced recall, reduced counter-arguing, reduced perceived fewer barriers to mammography, increased confidence that mammograms work, and increased perceptions of cancer as an important problem. Possible mechanisms for these effects are explored.
Matthew Kreuter (2012) ,"Narratives in Cancer Prevention: a Review of a 10 Year Research Program", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.
Matthew Kreuter, Washington University, USA
NA - Advances in Consumer Research Volume 40 | 2012
J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction
Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA
On Politics, Morality, and Consumer Response to Negative Publicity
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA