Narratives in Cancer Prevention: a Review of a 10 Year Research Program
Participants viewed either a narrative or information format video regarding breast cancer. The narrative video was better liked, enhanced recall, reduced counter-arguing, reduced perceived fewer barriers to mammography, increased confidence that mammograms work, and increased perceptions of cancer as an important problem. Possible mechanisms for these effects are explored.
Matthew Kreuter (2012) ,"Narratives in Cancer Prevention: a Review of a 10 Year Research Program", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.
Matthew Kreuter, Washington University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
N8. Effect of Awe on Collectable Consumer Experience
Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA
Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media
Marina Leban, ESCP Europe, France
Benjamin G. Voyer, ESCP Europe, France