Happiness From Actions Versus Inactions

We find that actions are associated with greater happiness than inactions. Respondents reported greater happiness with and recalled actions earlier and faster, suggesting a memory advantage. There were no differences in the consequences of actions versus inactions but results suggest that it is easier to take credit for actions.



Citation:

Priyali Rajagopal, Sekar Raju, and Rao Unnava (2012) ,"Happiness From Actions Versus Inactions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 712-713.

Authors

Priyali Rajagopal, Southern Methodist University, USA
Sekar Raju, Iowa State University, USA
Rao Unnava, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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