Happiness From Actions Versus Inactions

We find that actions are associated with greater happiness than inactions. Respondents reported greater happiness with and recalled actions earlier and faster, suggesting a memory advantage. There were no differences in the consequences of actions versus inactions but results suggest that it is easier to take credit for actions.


Priyali Rajagopal, Sekar Raju, and Rao Unnava (2012) ,"Happiness From Actions Versus Inactions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 712-713.


Priyali Rajagopal, Southern Methodist University, USA
Sekar Raju, Iowa State University, USA
Rao Unnava, Ohio State University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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