The Dynamic Patterns of Intra-Shopping Spending For Budget and Non-Budget Shoppers

Budget shoppers’ purchase decisions evolve differently as a function of their cumulative spending during a single shopping trip than their non-budget counterparts. The results of two lab experiments suggest that this may be attributed to unique patterns in pain of payment and resource depletion between budget and non-budget shoppers.


Daniel Sheehan and Koert Van Ittersum (2012) ,"The Dynamic Patterns of Intra-Shopping Spending For Budget and Non-Budget Shoppers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 929-930.


Daniel Sheehan, Georgia Tech, USA
Koert Van Ittersum, Georgia Tech, USA


NA - Advances in Consumer Research Volume 40 | 2012

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