Moving on and Away: Closure Increases Psychological Distance Through Emotion

Psychological closure is the feeling of completeness of an experience. We show closure increases psychological distance, mediated by emotional intensity. Four experiments demonstrate that psychological closure causes people to feel that a negative consumer event happened a longer time ago (temporal distance) and is less likely to reoccur (probabilistic distance).



Citation:

Jae-Eun Namkoong and Andrew Gershoff (2012) ,"Moving on and Away: Closure Increases Psychological Distance Through Emotion", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 690-690.

Authors

Jae-Eun Namkoong, University of Texas at Austin, USA
Andrew Gershoff, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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