Holistic Versus Analytic Thinkers in the West: Differential Reliance on Logos in Cognition- and Feelings-Based Product Evaluations
Our research focuses on the effects of analytic-holistic information processing and product logos on cognitive and feelings-based product evaluations in France. One finding is that for less-known products logos have effects on cognitive evaluations only for holistic thinkers. The research offers several contributions to the extant studies of processing styles.
Alexander Jakubanecs and Magne Supphellen (2012) ,"Holistic Versus Analytic Thinkers in the West: Differential Reliance on Logos in Cognition- and Feelings-Based Product Evaluations", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1138-1138.
Alexander Jakubanecs, Institute for Research in Economics and Business Administration, Norway
Magne Supphellen, Norwegian School of Economics and Business Administration, Norway
NA - Advances in Consumer Research Volume 40 | 2012
D9. Consumption Closure as a Driver of Positive Word of Mouth
Christina Saenger, Youngstown State University
Veronica Thomas, Towson University
The Power of Pottymouth in Word-of-Mouth
Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University