Implied Sensory Experiences in Product Designs Makes People Think Global

This paper examines the influence of exposure to products with an implied sensory design on a person’s cognitive processing mode. Two studies indicate that exposure to sensory design triggers global processing. In particular for participants that attach greater value than average to a product’s appearance.



Citation:

Christophe Labyt and Mario Pandelaere (2012) ,"Implied Sensory Experiences in Product Designs Makes People Think Global", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1123-1123.

Authors

Christophe Labyt, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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