It’S Smiling At Me: Satisfying Social Needs Through Consumer Products…At the Expense of Genuine Relationships

Humans typically fulfill social needs through interpersonal interaction, yet three studies demonstrate that socially excluded participants are more sensitive to, more likely to buy, and willing to pay more for products with subtle humanistic characteristics. Surprisingly, these participants are then less willing to interact with people when provided the opportunity.



Citation:

James A. Mourey, Jenny G. Olson, and Carolyn Yoon (2012) ,"It’S Smiling At Me: Satisfying Social Needs Through Consumer Products…At the Expense of Genuine Relationships", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 182-186.

Authors

James A. Mourey, University of Michigan, USA
Jenny G. Olson, University of Michigan, USA
Carolyn Yoon, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making

Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA

Read More

Featured

Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination

Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento

Read More

Featured

R10. Emotional-Transference or Exclusivity? an Emotional Attachment Approach to Brand Extension for Cultural and Creative Products

Wu Zhiyan, Shanghai University of International Business and Economics
Luo Jifeng, Shanghai Jiao Tong University
Liu Xin, Shanghai University of International Business and Economics

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.