Market System Dynamics: the Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory
A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.
Anton Siebert and Markus Giesler (2012) ,"Market System Dynamics: the Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1096-1097.
Anton Siebert, Witten/Herdecke University, Germany
Markus Giesler, York University
NA - Advances in Consumer Research Volume 40 | 2012
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