Market System Dynamics: the Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory

A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.



Citation:

Anton Siebert and Markus Giesler (2012) ,"Market System Dynamics: the Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1096-1097.

Authors

Anton Siebert, Witten/Herdecke University, Germany
Markus Giesler, York University



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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