Consumer Persuasion Knowledge in Non-Conventional Marketplaces: the Case of Branded Prescription Drugs
We argue that consumers are beginning to recognize the physician prescribing situation as a potential persuasion attempt and that the onslaught of DTC advertising has brought about this change in meaning. We investigate the prescribing situation as a mixed-motive situation with high levels of ambiguity; persuasion within a non-persuasion environment.
Marjorie Delbaere and Mei-Ling Wei (2012) ,"Consumer Persuasion Knowledge in Non-Conventional Marketplaces: the Case of Branded Prescription Drugs", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1131-1131.
Marjorie Delbaere, University of Saskatchewan, Canada
Mei-Ling Wei, Saint Mary's University, Canada
NA - Advances in Consumer Research Volume 40 | 2012
More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption
Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales
Increasing Tax Salience Alters Investment Behavior
Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming
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Vincent Chi Wong, Lingnan University
Robert Wyer Jr., University of Cincinnati, USA