The Green Eyed Monster Is Motivated: How Incidental Envy Triggers an Agentic Orientation
Though consumers often experience envy, little is known about how the incidental activation of envy can affect unrelated decisions and behaviors. We demonstrate that priming envy towards others triggers an agentic mindset, and thus leads people to share less, work harder, and engage more in conspicuous consumption.
Jin Youn and Kelly Goldsmith (2012) ,"The Green Eyed Monster Is Motivated: How Incidental Envy Triggers an Agentic Orientation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 178-181.
Jin Youn, Northwestern University, USA
Kelly Goldsmith, Northwestern University, USA
NA - Advances in Consumer Research Volume 40 | 2012
“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Roland Schroll, University of Innsbruck, Austria
H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products
yuanqiong He, Huazhong University of Science and Technology, China
Zhou Qi, Huazhong University of Science and Technology, China
The Impact of Anthropomorphized Cute Brands on Consumer Preferences for Distinctive and Majority-Endorsed Products
Marina Puzakova, Lehigh University
Nevena T Koukova, Lehigh University