Mix It Baby - the Effect of Self-Creation on Perceived Healthiness
Existing research frequently investigates the effect of customization on consumer attitudes and behavior. We add to this research by exploring the effect of customizing a given food/drink (cereal or juice) on its perceived healthiness. Three studies demonstrate that the mere act of selecting one’s own ingredients decreases its perceived healthiness.
Nina Gros, Anne Klesse, Valerie Meise, and Darren Dahl (2012) ,"Mix It Baby - the Effect of Self-Creation on Perceived Healthiness", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 173-177.
Nina Gros, Maastricht University, The Netherlands
Anne Klesse, Tilburg University, The Netherlands
Valerie Meise, Maastricht University, The Netherlands
Darren Dahl, University of British Columbia, Canada
NA - Advances in Consumer Research Volume 40 | 2012
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro
C2. The Bad Taste of Healthy Food Discounts
Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam