Mix It Baby - the Effect of Self-Creation on Perceived Healthiness

Existing research frequently investigates the effect of customization on consumer attitudes and behavior. We add to this research by exploring the effect of customizing a given food/drink (cereal or juice) on its perceived healthiness. Three studies demonstrate that the mere act of selecting one’s own ingredients decreases its perceived healthiness.



Citation:

Nina Gros, Anne Klesse, Valerie Meise, and Darren Dahl (2012) ,"Mix It Baby - the Effect of Self-Creation on Perceived Healthiness", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 173-177.

Authors

Nina Gros, Maastricht University, The Netherlands
Anne Klesse, Tilburg University, The Netherlands
Valerie Meise, Maastricht University, The Netherlands
Darren Dahl, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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