Mix It Baby - the Effect of Self-Creation on Perceived Healthiness
Existing research frequently investigates the effect of customization on consumer attitudes and behavior. We add to this research by exploring the effect of customizing a given food/drink (cereal or juice) on its perceived healthiness. Three studies demonstrate that the mere act of selecting one’s own ingredients decreases its perceived healthiness.
Nina Gros, Anne Klesse, Valerie Meise, and Darren Dahl (2012) ,"Mix It Baby - the Effect of Self-Creation on Perceived Healthiness", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 173-177.
Nina Gros, Maastricht University, The Netherlands
Anne Klesse, Tilburg University, The Netherlands
Valerie Meise, Maastricht University, The Netherlands
Darren Dahl, University of British Columbia, Canada
NA - Advances in Consumer Research Volume 40 | 2012
I13. Ambient Light, Gender, and Creativity
Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA
K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude
Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore