The Magic Touch – Psychological Drivers of the Discrepancy Between Traditional and Touchscreen Equipment
The research aims to advance knowledge in touch literature so that academic theory will keep up with the new technology (e.g., touchscreen). It builds on the literature of tactile functions and emotion as well as incorporates new technology phenomena to predict consumer behavior on two devices: traditional and touchscreen equipment.
Ying Zhu and Meyer Jeffrey (2012) ,"The Magic Touch – Psychological Drivers of the Discrepancy Between Traditional and Touchscreen Equipment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1123-1123.
Ying Zhu, The University of British Columbia, Canada
Meyer Jeffrey, Bowling Green State University, USA
NA - Advances in Consumer Research Volume 40 | 2012
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA
Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions
Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada