Multi-Sensory Perception in Servicescapes – a Typology and Avenues For Future Research

The aim of this paper is to provide a conceptual framework that classifies existing research on environmental stimulus processing in management and marketing into four major dimensions and highlights ample opportunities for further research in the multi-sensory realm.


Bernd Frederik Reitsamer and Nicola Stokburger-Sauer (2012) ,"Multi-Sensory Perception in Servicescapes – a Typology and Avenues For Future Research", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1124-1124.


Bernd Frederik Reitsamer, University of Innsbruck, Austria
Nicola Stokburger-Sauer, University of Innsbruck, Austria


NA - Advances in Consumer Research Volume 40 | 2012

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