Implementation Intentions As Self-Regulation Tool For Low- and High-Level Impulsive Buyers – a Behavioral and Neurophysiological Investigation

In postmodern societies impulsive buying is increasingly prevalent and can even transition to pathological compulsive buying with negative consequences on consumers’ well-being. This paper analyses the effectiveness of self-regulatory implementation intentions to control impulsive buying behavior. Results suggest that implementation intentions are a valuable tool for decreasing impulsive buying tendencies.



Citation:

Isabella Kopton, Bruno Preilowski, and Peter Kenning (2012) ,"Implementation Intentions As Self-Regulation Tool For Low- and High-Level Impulsive Buyers – a Behavioral and Neurophysiological Investigation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1106-1106.

Authors

Isabella Kopton, Zeppelin University, Germany
Bruno Preilowski, Zeppelin University, Germany
Peter Kenning, Zeppelin University, Germany



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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