Exposure to Food Temptation Improves Children's Resistance to Similar Food Temptations

Two studies show that pre-exposure to physically or symbolically presented temptation enhances self-regulation in children. Children who had candy or had a chocolate photo later consumed less candy and looked longer at healthy option as compared to children who did not have any candy or photo.


Aiste Grubliauskiene, Siegfried Dewitte , and Luk Warlop (2012) ,"Exposure to Food Temptation Improves Children's Resistance to Similar Food Temptations", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 907-908.


Aiste Grubliauskiene, KU Leuven, Belgium
Siegfried Dewitte , KU Leuven, Belgium
Luk Warlop, KU Leuven, Belgium


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination

Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento

Read More


K13. When Does Humor Increase Sharing?

John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More


O1. Choice, Rejection, and Context Effects

Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.