Clock-Time, Event-Time and Consumer Decision-Making

To decide when to transition from one consumption-related task to another, consumers either rely on an external clock (clock-time) or they trust an internal sense that it is time to move on (event-time). Five studies show for the first time how deeply these temporal regulation strategies shape consumer decision-making.


Anne-Laure Sellier and Tamar Avnet (2012) ,"Clock-Time, Event-Time and Consumer Decision-Making ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 168-172.


Anne-Laure Sellier , HEC Paris, France
Tamar Avnet, Yeshiva University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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