Clock-Time, Event-Time and Consumer Decision-Making

To decide when to transition from one consumption-related task to another, consumers either rely on an external clock (clock-time) or they trust an internal sense that it is time to move on (event-time). Five studies show for the first time how deeply these temporal regulation strategies shape consumer decision-making.



Citation:

Anne-Laure Sellier and Tamar Avnet (2012) ,"Clock-Time, Event-Time and Consumer Decision-Making ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 168-172.

Authors

Anne-Laure Sellier , HEC Paris, France
Tamar Avnet, Yeshiva University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products

Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA

Read More

Featured

Increasing Tax Salience Alters Investment Behavior

Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming

Read More

Featured

J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App

Qin Wang, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Adriana Samper, Arizona State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.