Interventions to Get School Children to Eat More Vegetables

Three field experiments in school cafeterias tested interventions to increase vegetable intake. In study 1, a 50% larger portion increased carrot intake 12%. Study 2 created norms by placing photos on trays and increased vegetable intake 178%. Study 3 increased carrot intake 430% by serving carrots before kids got into line.


Joseph Redden , Traci Mann, Elton Mykerezi , Marla Reicks , and Zata Vickers (2012) ,"Interventions to Get School Children to Eat More Vegetables", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 163-167.


Joseph Redden , University of Minnesota, USA
Traci Mann, University of Minnesota, USA
Elton Mykerezi , University of Minnesota, USA
Marla Reicks , University of Minnesota, USA
Zata Vickers, University of Minnesota, USA


NA - Advances in Consumer Research Volume 40 | 2012

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