Physical Temperature Effects on Consumer Decision Making
The present research explores the influence of temperature experiences on consumers’ decision-making. The experiments revealed that physical coldness versus hotness enhances consumers’ tendency to buy but decreases the inclination to sell products and such effects were moderated by the strength of belief in the association between temperature and abundance.
Tingting Wang and Rongrong Zhou (2012) ,"Physical Temperature Effects on Consumer Decision Making", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1121-1121.
Tingting Wang, Hong Kong University of Science and Technology, China
Rongrong Zhou, Hong Kong University of Science and Technology, China
NA - Advances in Consumer Research Volume 40 | 2012
E8. Perceptions of Out-Group Members: The Effects of Language Abstraction
Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK
Trusting the data, the self and “the other” in self tracking practices
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
F10. Food Waste: On the Normalization of Structural Violence
Andreas Plank, Privatuniversität Schloss Seeburg