Utilising Consumer Introspection Theory to Place the Culture of Consumer Research Into the Flow of Life

Drawing on contemporary thought within anthropology and by utilising Consumer Introspection Theory, this paper examines the relationship between the culture of consumer research and the flow of life. We propose that our discipline would benefit from visualising, sensing and revealing the bodily movements that contribute toward our ongoing formation.


Tim Stone, Fuat Firat, and Stephen Gould (2012) ,"Utilising Consumer Introspection Theory to Place the Culture of Consumer Research Into the Flow of Life", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 417-421.


Tim Stone, Universty of Aberdeen, UK
Fuat Firat, University of Texas - Pan American, USA
Stephen Gould, Baruch College, USA


NA - Advances in Consumer Research Volume 40 | 2012

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