Speed and Social Connection
This research examines the effect of speed on social connection. We examine how thinking about the benefits of time being slow, rather than the benefits of time being fast, increases desire for social connection and feelings of connectedness with two different manipulations of speed and three measures of social connection.
Melanie Thomas and Cassie Mogilner (2012) ,"Speed and Social Connection", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1116-1116.
Melanie Thomas, University of Pennsylvania, USA
Cassie Mogilner, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 40 | 2012
Influence of Visual Crowding and Space Between Products on Consumer Choice
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France
Analyzing the Perception of experiential luxury consumption of millennials on instagram: A new methodological approach
Marina Leban, ESCP Europe, France
Matthias Plennert, Friedrich-Alexander Universität Erlangen-Nürnberg
A Model of Consumer Self-Regulation Failure
Keith Wilcox, Columbia University, USA