Dispositional Greed: Scale Development and Validation

Greed is considered a fundamental motive for actions in a materialistic lifestyle. However, no research had investigated causes and consequences of greed. The current research constructed a valid and reliable 9-item dispositional greed scale including three reversed items. Greed was further proven to be related yet different from materialism.


Goedele Krekels, Mario Pandelaere, and Bert Weijters (2012) ,"Dispositional Greed: Scale Development and Validation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 892-893.


Goedele Krekels, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
Bert Weijters, Vlerick Leuven Gent Management School, Belgium


NA - Advances in Consumer Research Volume 40 | 2012

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