A Research Paper on Process of Complaint Behavior Towards Social Commerce, Based on Attribution Theory

Through survey, we found that the attributions that the consumers found themselves affect their post-purchase behavior. This study has implication in social commerce area because social commerce is based on the social network on which the consumers who are dissatisfied tend to complain.



Citation:

Yaeeun Kim, Younghoon Chang, and Myeong-cheol Park (2012) ,"A Research Paper on Process of Complaint Behavior Towards Social Commerce, Based on Attribution Theory", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1136-1136.

Authors

Yaeeun Kim, Korea Advanced Institute of Science and Technology, South Korea
Younghoon Chang, Korea Advanced Institute of Science and Technology, South Korea
Myeong-cheol Park, Korea Advanced Institute of Science and Technology, South Korea



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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