Forced Transformation and Consumption Practices in Liquid Times

This paper proposes an alternative framework for understanding forced transformations and consumption practices. This framework accounts for the uncertainty that accompanies such identity transformations, and the role of consumption practices during transformation pathways. The study focuses on the homeless experience, where forced and uncertain events disrupt individuals’ entire lives.


Andres Barrios, Maria Piacentini, and Laura Salciuviene (2012) ,"Forced Transformation and Consumption Practices in Liquid Times", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 890-891.


Andres Barrios, Lancaster University, UK and Universidad de los Andes, Colombia
Maria Piacentini, Lancaster University, UK
Laura Salciuviene, Lancaster University, UK


NA - Advances in Consumer Research Volume 40 | 2012

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