Visceral Vigor: the Effects of Disgust on Goal Pursuit

Visceral states such as hunger, thirst, and sexual arousal have commonly been shown to induce impulsive behaviors; we consider whether visceral states can instead result in long-term goal directed behavior. We present evidence that suggests induced disgust states promote the pursuit of previously active goals.



Citation:

Sachin Banker and Josh Ackerman (2012) ,"Visceral Vigor: the Effects of Disgust on Goal Pursuit", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1123-1123.

Authors

Sachin Banker, MIT, USA
Josh Ackerman, MIT, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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