Compassion For Evil But Apathy For Angels: the Interactive Effects of Mortality Salience and Just World Beliefs on Donation Behavior

The present research examined the interplay of mortality salience and just world beliefs in helping behavior. When mortality is not salient, individuals are more willing to help victims for whom they have much sympathy (little sympathy) when the need for help is low (great). Mortality salience qualifies these effects, however.



Citation:

Fengyan Cai and Robert S. Wyer Jr. (2012) ,"Compassion For Evil But Apathy For Angels: the Interactive Effects of Mortality Salience and Just World Beliefs on Donation Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1139-1139.

Authors

Fengyan Cai, Shanghai Jiao Tong University, China
Robert S. Wyer Jr., Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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