“Size Matters!” the Effect of Floor Tiles Size on Consumer Behavior in a Retail Environment

In this study, we show that although customers do not have the feeling of walking faster in small tiles aisles, they actually spent less time walking along small tiles aisles compared to big tiles/no tiles aisles leading to lower brand recall and brand recognition.



Citation:

Nico Heuvinck, Iris Vermeir, and Simon Quashning (2012) ,"“Size Matters!” the Effect of Floor Tiles Size on Consumer Behavior in a Retail Environment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1122-1122.

Authors

Nico Heuvinck, Ghent University and University College Ghent, Belgium
Iris Vermeir, Ghent University and University College Ghent, Belgium
Simon Quashning, Ghent University and University College Ghent, Belgium



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

How Incremental Theory Enhances or Reduces Charitable Giving

Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Featured

Liminal Motherhood: Relational Partners Experience of Liminality

Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas

Read More

Featured

Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences

Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.