Trajectories of the Self: a Phenomenological Study of Women’S Changing Faces Reflected in Cosmetics Consumption

The aim of this research is to provide a holistic understanding of changes in the issues of sense of self and how cosmetics consumption is used to strategically reflect, protect and impact on the trajectories of the self over the lifetime.


Chihling Liu, Debbie Keeling, and Margaret Hogg (2012) ,"Trajectories of the Self: a Phenomenological Study of Women’S Changing Faces Reflected in Cosmetics Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 875-876.


Chihling Liu, University of Manchester, UK
Debbie Keeling, University of Manchester, UK
Margaret Hogg, Lancaster University, UK


NA - Advances in Consumer Research Volume 40 | 2012

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