The Bop Metanarrative: a Critical Exploration
I argue that the Bottom of the Pyramid (BOP) thesis is fast approaching the status of a meta-narrative (grand synthesizing framework) by providing business practitioners and academe with a template for future research on poverty alleviation through market development. This paper subjects the BOP meta-narrative to conceptual and theoretical critique.
Suparna Chatterjee (2012) ,"The Bop Metanarrative: a Critical Exploration ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 877-878.
Suparna Chatterjee, Xavier University, USA
NA - Advances in Consumer Research Volume 40 | 2012
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