Immersion in a New Commercial Virtual Environment: the Role of the Avatar in the Appropriation Process

This research tackles the appropriation process leading to immersion in the context of a new virtual environment and the role an avatar can play to favor immersion by allowing embodiment, as our analysis links it to each appropriation step. Furthermore, this relationship is observed throughout time.



Citation:

Ingrid Poncin and Marion Garnier (2012) ,"Immersion in a New Commercial Virtual Environment: the Role of the Avatar in the Appropriation Process", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 475-782.

Authors

Ingrid Poncin, SKEMA - Univ Lille Nord de France, France
Marion Garnier, SKEMA - Univ Lille Nord de France, France



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

A Rational Model to Predict Consumers’ Irrational Behavior

Vahid Rahmani, Rowan University

Read More

Featured

Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study

Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA

Read More

Featured

Trust in Doubt: Co-Chair's Invited Panel

Adam Berinsky, Massachusetts Institute of Technology, USA
John Gray, MentionMapp.com
Andre Spicer, City University of London, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.