The Making of an Everyday Concubine: Accounting For Simultaneous Love of Modernity and the Recently (Re)-Discovered Ottoman Heritage
Aim: explore how Turkish female consumers negotiate opposing ideologies in soap operas. Self-identified secular consumers are interviewed about the Ottoman-era based soap-opera Muhtesem Yuzyil. Results 1)they identify empowered female characters as embodying the modernist ideal 2)they receive guilty pleasure when watching the sexualised Ottoman harem as it opposes Islamist ideal.
Cagri Yalkin (2012) ,"The Making of an Everyday Concubine: Accounting For Simultaneous Love of Modernity and the Recently (Re)-Discovered Ottoman Heritage", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1113-1113.
Cagri Yalkin, Kadir Has University, Turkey
NA - Advances in Consumer Research Volume 40 | 2012
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
The Asymmetric Effect of Highlighting Intertemporal Opportunity Costs
Christopher Olivola, Carnegie Mellon University, USA
David Hardisty, University of British Columbia, Canada
Daniel Read, University of Warwick
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA