Conversations on the Sacred and Spirituality in Consumer Behavior

In this roundtable, we question the ways in which the ‘sacred’ is distinct from spirituality, and ask whether the broadening of the concept has resulted in a reduction of its analytical power. The session will benefit all those interested in the sacred and spirituality in consumer behavior.


Pauline Maclaran, Russell Belk, Stephen Gould, Elif Izberk-Bilgin, Richard Kedzior, Robert Kozinets, Hope Jensen Schau, Linda Scott, John F. Sherry, and Eric Arnould (2012) ,"Conversations on the Sacred and Spirituality in Consumer Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1094-1095.


Pauline Maclaran, Royal Holloway, University of London, UK
Russell Belk, York University, Canada
Stephen Gould, Baruch College, USA
Elif Izberk-Bilgin, University of Michigan, USA
Richard Kedzior, Hanken School of Economics, Finland
Robert Kozinets, York University, Canada
Hope Jensen Schau, University of Arizona, USA
Linda Scott, University of Oxford, UK
John F. Sherry, University of Notre Dame, USA
Eric Arnould, University of Bath, UK


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts

Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada

Read More


Stigmatization of a Cultural Ritual

Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA

Read More


“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance

Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.