Impression Management Practices of Stigma Conscious Communities — the Case of an Online Pro-Smoking Forum

Literatures from consumption communities, stigmatization, and tobacco control are integrated to understand how smokers engage in impression management practices in order to counteract stigma. Results of a netnography unearth impression management practices (namely, enabling, compromising, and curing) inherent within an online pro-smoking community. Implications for theory and practice are proposed.


Navin Bahl, Namita Bhatnagar, Rajesh V. Manchanda, and Anne Lavack (2012) ,"Impression Management Practices of Stigma Conscious Communities — the Case of an Online Pro-Smoking Forum", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1110-1110.


Navin Bahl, University of Hawaii, USA
Namita Bhatnagar, University of Manitoba, Canada
Rajesh V. Manchanda, University of Manitoba, Canada
Anne Lavack, Kwantlen Polytechnic University, Canada


NA - Advances in Consumer Research Volume 40 | 2012

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