When Improving Equality Promotes Selfish Behavior

We find that, counter to common belief, increasing the equality of performance in a group encourages low status individuals to promote their ranking by engaging in selfish behaviors and by sabotaging the work of others. This does not occur when the status gain is costly.



Citation:

Nailya Ordabayeva and Pierre Chandon (2012) ,"When Improving Equality Promotes Selfish Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 143-147.

Authors

Nailya Ordabayeva, Erasmus University Rotterdam, The Netherlands
Pierre Chandon, INSEAD, France



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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