Detaching the Ties of Ownership: the Effects of Hand Washing on the Exchange of Endowed Products

Research on the endowment effect has shown that owners usually exhibit more positive evaluations and a stronger preference for an object than non-owners. The present research shows in three studies that the action of hand washing can reduce these effects of endowment.



Citation:

Florack Arnd, Kleber Janet, Busch Romy, and Stoehr David (2012) ,"Detaching the Ties of Ownership: the Effects of Hand Washing on the Exchange of Endowed Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1123-1123.

Authors

Florack Arnd, University of Vienna, Austria
Kleber Janet, University of Vienna, Austria
Busch Romy, University of Vienna, Austria
Stoehr David, University of Vienna, Austria



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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