Is Consumer Culture Good For Women? a Study of the Role of Consumer Culture in Disadvantaged Women’S Gender Role Negotiation
Consumer culture is often perceived as a force that drives the perpetuation of patriarchy as discussed in feminist consumer research literature. Findings from Romanian women immigrants to Italy indicate that the ideology of consumer culture by favouring feminine values becomes a resource for women’s gender performance.
Zuzana Chytkova and Dannie Kjeldgaard (2012) ,"Is Consumer Culture Good For Women? a Study of the Role of Consumer Culture in Disadvantaged Women’S Gender Role Negotiation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 854-855.
Zuzana Chytkova, University of Economics, Czech Republic
Dannie Kjeldgaard, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 40 | 2012
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan
Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews
Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA