Gifting Lightly When Feeling Powerful: Self-Construal, Power, and Gifting Anxiety

Results of two experiments illustrate that high Interdependents experienced more gifting anxiety than low Interdependents. The effect disappears when a feeling of higher psychological power is induced.


Fang Wan, Mehdi Akghari, Annika Sun, and Yuwei Jiang (2012) ,"Gifting Lightly When Feeling Powerful: Self-Construal, Power, and Gifting Anxiety ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1114-1114.


Fang Wan, University of Manitoba, Canada
Mehdi Akghari, University of Manitoba, Canada
Annika Sun, University of Manitoba, Canada
Yuwei Jiang, Hong Kong Polytechnic University, China


NA - Advances in Consumer Research Volume 40 | 2012

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